Updated: Oct 2
Web Design Sets the First Impression:
In this day and age, every legitimate business has a website; and it only takes a few seconds for visitors to judge your business by the look and ease of use and navigation. So, you want to make the most positive impact in the shortest amount of time on your audience. A mismanaged and outdated website is a recipe for frustrated and turned-off visitors. Of course, this will cause you to miss out on potential leads who will now then go to a competitor’s website. This is why it's very important for you to invest in web design.
Helps your Search Engine Optimization Strategy:
Unbeknownst to many, there is a science behind designing a website that allows it to be easily searchable and more importantly, found online. These web design elements and practices can directly affect how search engine spiders crawl and index your site. If your website is not up to snuff on SEO fundamentals, it might not be visible online in an optimal way. This is a crucial step to promoting your business and should not be taken lightly.
Reflects on Customer Service:
Imagine you walk into a grocery store, and the first thing you see are dirty floors, broken light bulbs, empty cardboard boxes everywhere, etc… You get the picture! This will probably cause you to just leave said store, and go find another store with a more appealing entrance, where you are greeted warmly and received properly. The same thing applies to your website. You want that first impression to be great. You cannot afford to lose business because your theme is outdated, your links are broken and your images are slow to load.
Builds Trust with Your Audience:
To piggyback on the last point, a well-designed website conveys trust to your visitors. It makes it seem less shady and more importantly, it will convey safety when you need your visitors to fill out personal credit card information or sign up for an e-newsletter. Also, building trust with your visitors allows them to feel comfortable to keep browsing, and the longer they browse, the higher the chance they will end up purchasing your products or services.
Gives Competitive Edge:
Make no mistake! Your competitors are already utilizing web design. Thus, they probably are also ranking high with search engines, which equates to more leads and more revenue. Web design will help your business stand out from the rest and put you in a favorable position where you can showcase your unique features which will draw in more leads.
Investing in Web Design Creates Consistency:
Having a consistent look and feel to your website helps to establish your specific brand identity. This is essential for your business as it assists your visitors to recognize your name/brand/colors and identify with your business. Consistency is key!