FAMILIA DEL NORTE
Food & Beverage / CPG Brand
The Challenge
Familia del Norte makes traditional, award-winning Latin-style cheeses (a two-time American Cheese Society winner) but needed a site that matched the craftsmanship of the product itself. The goal: a visually rich brand experience that helps retailers and everyday shoppers alike understand what makes each cheese distinct.
What We Did
Designed a color-coded system so each cheese variety (Queso Asadero, Chipotle, Cotija, Manchego, and more) has its own visual identity and dedicated page
Built a clean, photography-forward layout that puts the product front and center
Featured awards and press recognition to build immediate credibility with retail buyers
Included a "Where to Buy" structure to connect online browsers with real-world purchase points
The Result
A brand site that looks and feels as premium as the product - supporting both retail partnerships and direct-to-consumer discovery.
"Nadia has listened to everything we needed since we have started using her for our web updates. We have received various emails about the easy-to-navigate website format we have for Ferndale Farmstead. She listens, takes feedback, and makes the necessary changes. Nadia is very flexible to work with and as a small business, that to us means everything as we are constantly juggling different roles!"
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